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By Susannah Cahalan. Increasingly, nonprofits and bloggers are pressuring Big Food to remove chemicals and preservatives from their products — or face the wrath of social media. The person most identified with the movement is not a politician, policymaker, or even a trained scientist. Chipotle announced it would not use genetically modified crops. But her crusade is not without controversy. The whole foods movement, which rejects processed foods, additives and genetically modified crops, has been around since at least , when organic-food pioneer Alice Waters opened her California restaurant Chez Panisse. The three works pushed the whole-foods movement to the forefront, though mostly among wealthy and middle-class families. Organizations like The Center for Science in the Public Interest and Environmental Working Group lobbied for curbs on marketing junk food to children, for bans on trans-fats, and for greater transparency about food ingredients, especially about the growing list of added chemicals, which activists say are not properly researched by the FDA.
To put it mildly, I'm not a big fan of Vani Hari, who has achieved Internet notoriety as a highly misguided "food activist" better known as The Food Babe. As The Food Babe, Hari has improbably become a minor celebrity by attacking food companies over various ingredients their products and, unfortunately, seems poised for more. Indeed, given how media- and social media-savvy she has become, it's not inconceivable that she could become the Dr. Oz of food. The problem with that, of course, is that what she pushes is not good information but rather misinformation. Indeed, she appears to live by the adage that if you can't pronounce a chemical's name, it shouldn't be in food, a particularly brain dead adage if ever there was one. Even for ingredients that she'd demonized that are inarguably natural, such as isinglass, which is derived from the swim bladders of fish, she seems to apply a standard that can best be characterized as an "appeal to yuckiness. Basically, it it's a chemical with a difficult-to-pronounce name or an ingredient derived from a less than savory-sounding animal part, to Hari it is evil. Examples abound.
